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Press Release Marketing - Best Practices

Press releases are informative news items that are used to promote your business online. The purpose of the press release is to create interest in your company. The press release was originally a vehicle that was sent to the media. The various media outlets reviewed these press releases every day to determine which items were newsworthy. Today the press release is online and can be read by people without the need to go through news outlets. This makes the press release an excellent online marketing method.

Online press releases must follow certain basic rules.

First, they need to be written in a press release format. This format is easy to follow and includes such things as the name and address of the company that is releasing the press release, a short synopsis of the news contained in the release and the body of the news release that explains the news. The end of the press release should contain contact information including the website address link that will get readers to your landing page.

Online press release marketing should be based on some type of news, fact or connection to current events. They need to be written in an inviting way that gets people to read them. They should be written for the general public and not for the news media. The press release is actually a short article that explains some type of newsworthy information about your product or service.

The press release should be written for SEO – search engine optimization. This means that you need to include one or more keywords that must be repeated in the article.

This helps search engines to rank your article based on content. Keyword rich articles help to drive search engine rankings up.

Press releases are written in a specific format that allows people to skim the article to review it. Interested people can then visit your website for more information. One of the advantages of using press release marketing is that it is inexpensive. The press release, once written, can be submitted to various online resources.

Tips for press release marketing:

• Follow sample online press release formats
• Keep the press release newsworthy
• Make sure it is short and to the point
• Press releases should be interesting
• Provide website information
• Should not be too "salesy"
• Have pertinent links


The press release can then be sent to online sites that handle online press releases. If the press release does not follow the format, is not newsworthy enough or uses too much advertising it may be rejected. It can pay to have a professional SEO marketing company write your press releases. Not only will they be done properly but they will also be able to find newsworthy items to write about.

Properly distributing your press release is key to it's marketing potential. You can use an online press release distribution service to make it easier for you. Your press release can be sent to newspapers, magazines, journals and other media outlets. In addition to the press release you may need to prepare a press kit.

A press kit is a useful tool that is distributed to media representatives. The press kit helps to introduce your company and tells the media something about your company. A press kit is like a resume and portfolio for your company. The press kit should contain the press release, information about the history of your company, introduction of key people in your company, articles and pictures that explain your company or your product and answers to frequently asked questions.

Press release marketing can be very helpful in providing interest in your site. If a large media outlet picks up your press release and uses it you may experience overnight success. Make sure that the press releases are newsworthy, interesting, informative and well-written and you'll be on your way to a great result.  

Resource Box: By Raam Anand. Creating a professionally laid out press release is the domain of experts. Writing a SEO-ready PR requires additional skills. Check out whether you can virtually hire one of my Press Release Experts at http://www.infoYOGIS.com for your promotional needs.

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